14th June 2024

Whereas India has banned ByteDance-owned TikTok and several other different Chinese language apps, there’s one firm primarily based there that’s very energetic within the nation — BabyBus.

Consultants have raised questions over the dealing with of Indians’ knowledge by the corporate that gives customised free digital content material primarily for kids as much as age eight by over 200 gaming apps.

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“BabyBus’s gaming apps are massively well-liked in India and Indonesia,” in response to a latest report by knowledge intelligence agency Sensor Tower. They “collectively accounted for a 60% share of (gaming app) downloads in Asia in Q3 2023”.
In keeping with latest knowledge from privateness analysis agency Incogni, three of the highest 11 most “data-hungry” child-targeted apps on this planet are from the BabyBus secure. These are Child Panda World: Children Video games (over 100 million downloads), BabyBus Children: Video&Sport World (over 10 million downloads) and Child Panda’s Children Play (over 10 million downloads).

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All three apps can be found on the Google Play Retailer in India.Among the many prime 10 apps for youths in India, there are 4 BabyBus apps, stated Incogni spokesperson Emilia Dias. These are Little Panda: Princess Make-up (ranked fourth), Little Panda’s Ice Cream Sport (fifth), Little Panda: Candy Bakery (seventh) and Child Panda’s College Bus (ninth).


When reviewing these apps, ET discovered that it collects particulars of the machine and different IDs, app data and efficiency, app interactions and put in apps, monetary data, buy historical past in addition to private data like e mail addresses and consumer IDs. The information is encrypted in transit, in response to the Play Retailer, however a few of these apps don’t present any means for a consumer to ask for his or her knowledge to be deleted.

“Whereas India has been proactive in banning well-liked Chinese language apps like TikTok, it’s regarding that BabyBus’s apps have slipped by the cracks,” stated India Future Basis founder Kanishk Gaur, additionally a cybersecurity professional. “It’s crucial to scrutinise what knowledge is being collected, how it’s saved, and whether or not it’s being bought to 3rd events.”

Queries despatched to BabyBus remained unanswered.

India banned ByteDance-owned TikTok in 2020, whereas near 300 different Chinese language apps have been halted until February 2022 amid an escalation in border tensions. The house ministry has been pushing for motion in opposition to predatory mortgage apps however has additionally flagged issues and banned people who dabble in different spheres which can be stated to originate in China.

Whereas the info collected by BabyBus could appear innocent, the bigger concern is how this knowledge is being utilized by the corporate to compete with American rivals, he stated.

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“BabyBus just isn’t a easy app however has a extra intensive, advanced product providing that revolves round assortment of consumer knowledge with out consent,” Gaur stated. “Whereas BabyBus has numerous content material produced by varied channels on social media platforms like YouTube, what must be understood is how firms like BabyBus seize consumer knowledge and apply intelligence to it. BabyBus has an aggressive knowledge assortment methodology, which could possibly be used for surveillance and evading consumer privateness.”

Additional, its enterprise mannequin of accumulating consumer knowledge with out consent can “wreak havoc” on rivals and find yourself killing the native market and gamers owing to its subtle algorithms that include predatory knowledge assortment strategies, he stated.

Gaur referred to as for guardrails and a sure stage of stringent moderation by the federal government to make sure Indian customers’ privateness is protected, primarily from predatory apps. He emphasised that there was a necessity for the federal government to look into data-hungry apps on a precedence foundation, as they’ll probably pose a risk to nationwide safety when used as conduits to entrap senior bureaucrats and law-enforcement officers.

Along with their assortment of apps, which see 100 million month-to-month energetic customers (MAUs), BabyBus additionally boasts a library of greater than 2,500 movies and 6,600 tales. These have 11 billion month-to-month video views and 1.1 billion month-to-month audio playbacks.

Sensor Tower’s newest quarterly report exhibits that backed by the recognition in India and Indonesia, BabyBus managed to enter the highest 5 publishers in Asia for the primary time within the third quarter of 2023. That is vital because it follows social media giants akin to Meta, Google, ByteDance and Tencent within the itemizing.

The advance by BabyBus comes as different huge gaming app publishers, akin to Supersonic Studios and Azur Interactive, have skilled double-digit declines and slipped to sixth and seventh place when it got here to the general prime publishers by downloads within the Asia area.

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