19th July 2024

The chief govt of social media platform X, Linda Yaccarino, has shaken up her internal circle within the face of strain from proprietor Elon Musk to spice up gross sales and lower prices, the Monetary Instances stated on Sunday.

This month Yaccarino fired her right-hand man and head of enterprise operations and communications, Joe Benarroch, the newspaper stated, citing three folks acquainted with the matter.

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X didn’t instantly reply to Reuters request for touch upon the report.
Earlier than becoming a member of X, then often called Twitter, in June 2023, Benarroch labored at Comcast’s NBCUniversal, the place he oversaw communication technique for its promoting and partnerships division, reporting to Yaccarino, who was promoting chief there.

X’s head of worldwide authorities affairs, Nick Pickles will take over Benarroch’s duties, with an expanded position together with directing all world communications, the FT stated.

The reshuffle stems from rising tensions between Musk and Yaccarino, as she struggles to regular X’s monetary well being, in keeping with the report.

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Steve Davis, a longstanding Musk ally and chief govt of his Boring Firm, was introduced in by the billionaire in April to assessment X’s funds and efficiency administration, FT added.

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